Wednesday 17 March 2010

E4 promo




Hand drawn animation that promotes e4's Monday night movies
this animations plays on the theme of guilty pleasures and uses
the idea of 'while the cat's away, the mice will play'.
(music by Adam Haynes)

This animation has had a few version through development
looking at different music styles to match the content from
quirky piano to rather silly up beat keyboard rhythms, maybe
the music needs to be more commercial to appeal to the target
audience, but I quite like a few wrong notes here 'n' there.
The animation has also looked at the use of colour to link it to
the e4 brand, which uses purple as its signature, so this next
video is a 5 second sting that shows what the colour change
might look like.

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